01Marketing Teams02Executive Suite03Design Teams04Pricing05Articles Login Articles Filter by All News Article Talk Case Study The Creative Body: Exploring Embodied Practices in Innovation and Design Article Collaboration Through a Shared Visual Language Article Can Your Brand Match Your Top Sales Performer? Article The Brand as a Multifaceted Personality Article The Seductive Power of Design Article Emotional Granularity and the Need for a Shared Language Articles Have WPP found the right blend of feelings in their design language to affectively tell their story? Case Study The hidden ingredient in sports brands Case Study What does your profile picture say about you? Articles Introducing the Shapeshifter archetype Case Study Having mapped almost 3000 brands, what’s fascinating but at the same time shocked me most by its simplicity is ... Articles After several years of work with Imperial College London, our research on archetypes and mapping how brands make people feel, has just been published Articles First123Last Coming soon